Market Opportunity and Problem Statement

The current financial system is often inaccessible, opaque, and inefficient, leaving a significant portion of the global population without adequate access to banking and investment opportunities. Meanwhile, the rise of e-commerce has revolutionized retail, yet it remains largely disconnected from the digital finance revolution. Cortux identifies this disconnect as a critical gap in the market—one that can be filled by integrating DeFi solutions with e-commerce platforms to create a more inclusive and efficient financial ecosystem.

By addressing these challenges, Cortux not only provides a solution for those underserved by traditional finance but also creates new opportunities for users to leverage their digital assets in innovative ways. The platform’s unique combination of DeFi and e-commerce offers a holistic solution that meets the needs of a diverse user base, from investors seeking higher returns to consumers looking for convenient, secure payment options.